Iron Bridge Launches Refreshed Brand – Enters Exciting New Chapter

New Zealand-owned property management and real estate company, Iron Bridge Property Group, is revealing a fresh new look, after it recently commemorated its 20th anniversary in November 2023. As a family business, to mark the milestone of turning 20, Iron Bridge is excited to unveil the updated look and an evolution of the Iron Bridge brand.

Founding Director, Brent Smith, comments: ‘We realised we were overdue for a brand update, and we are thrilled with this new look that better reflects who we are today.’

Managing Directors Adam Smith and Pam Marshall share a common vision for the future of the business and describe the brand review as a journey. ‘The refresh involved a close look at who we are. We talked to clients and staff about what they think the Iron Bridge brand represents, leading us to a new direction that aligns with our vision and updated purpose: ‘Where people and property connect,’ says Adam.’

Pam states, ‘Our updated branding is a modern take that brings a sense of freshness and forward-thinking.’

Our core values—integrity, teamwork, and excellence—remain intact, serving as the foundation that has guided Iron Bridge since its inception. Named after the iconic ‘Iron Bridge’ in Shropshire, England, where Brent’s ancestors migrated to New Zealand from, our company embodies the enduring qualities of innovation, strength, and connectivity.

Iron Bridge, encompassing Property Management and Real Estate, serving clients throughout Auckland, Wellington and Christchurch, will continue to be the trusted brand in property. As part of this initiative, we’re in the process of updating all our stationery, signage, cars, website, merchandise, and social media platforms. It’s a symbol of our commitment to growth and transformation, and we’re thrilled to start this exciting chapter.

If you have any questions or want more details, feel free to reach out.